This Privacy Policy explains how aura.sweden (“we”, “us”, or “our”) collects, uses, and protects your personal information when you visit or make a purchase from aura.sweden.com (the “Site”).
We are committed to protecting your privacy and ensuring your personal data is handled in accordance with applicable data protection laws, including the EU General Data Protection Regulation (GDPR) and the Swedish Data Protection Act (Dataskyddsförordningen).
Data Controller
Aura Sweden is the data controller responsible for your personal information collected through this website.
Contact information:
Email: hej@aurasweden.co
Personal Data We Collect
When you visit or interact with our Site, we collect certain types of information:
a. Device Information
This includes data about your browser, IP address, time zone, and cookies installed on your device.
We also collect data on:
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Pages or products you view
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Websites or search terms that led you to our Site
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How you interact with our Site
We collect this information using:
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Cookies – small files stored on your device.
You can disable cookies at any time via your browser settings. -
Log Files – record actions on the Site and collect IP address, browser type, and timestamps.
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Pixels & Tags – help us analyze how you use our website.
b. Order Information
When you make or attempt to make a purchase, we collect:
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Name
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Billing and shipping addresses
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Payment details (processed securely and not stored by us)
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Email address
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Phone number
c. Marketing and Communication Data
If you sign up for our newsletter or promotions, we collect your name and email address.
How We Use Your Personal Data
We process your personal data only when we have a legal basis to do so. These include:
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To fulfill a contract – for example, to process your purchase and deliver your order.
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To comply with legal obligations – such as accounting and tax requirements.
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To pursue legitimate interests – such as improving our website and services.
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With your consent – for example, when you sign up for our newsletter or accept cookies.
Specifically, we use your data to:
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Process orders and payments
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Arrange shipping and delivery
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Communicate about orders, returns, or customer inquiries
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Detect and prevent fraud
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Improve and optimize our Site
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Send marketing updates (if you’ve opted in)
Sharing Your Personal Data
We share your data only with trusted service providers necessary to operate our business, including:
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E-commerce platform: Shopify
(Read their policy: https://www.shopify.com/legal/privacy) -
Analytics provider: Google Analytics
(Read their policy: https://policies.google.com/privacy) -
Payment processors and shipping partners
We ensure all third-party partners comply with GDPR and have data processing agreements in place.
We may also share your information to comply with legal obligations, enforce our Terms of Service, or respond to lawful requests (e.g., from Swedish or EU authorities).
International Data Transfers
Some service providers (like Shopify or Google) may transfer your data outside the EU/EEA (e.g., to the U.S. or Canada).
In such cases, we ensure your information is protected through:
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Adequacy decisions by the European Commission, or
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Standard Contractual Clauses (SCCs) approved by the EU Commission.
Data Retention
We retain your data only for as long as necessary to fulfill the purposes outlined above:
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Order information: up to 7 years (for accounting and tax purposes, per Swedish law).
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Marketing data: until you withdraw consent or unsubscribe.
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Other communications: until no longer relevant.
After this period, your data will be securely deleted or anonymized.
Your Rights (Under GDPR)
As an EU/Swedish resident, you have the right to:
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Access your personal data
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Rectify incorrect or incomplete information
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Erase your data (“right to be forgotten”)
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Restrict or object to data processing
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Withdraw consent at any time (without affecting prior lawful processing)
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Data portability – to receive your data in a structured, commonly used format
To exercise your rights, please contact us at hej@aurasweden.co
If you believe your data has been handled unlawfully, you have the right to lodge a complaint with the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten):
Cookies and Tracking Technologies
We use cookies to enhance your browsing experience and analyze site traffic.
By continuing to use our Site, you consent to our use of cookies as described in our Cookie Policy.
You can manage or disable cookies in your browser settings at any time.
Security
We take appropriate technical and organizational measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction.
All payment information is encrypted using SSL (Secure Socket Layer) technology.
Changes to This Policy
We may update this Privacy Policy to reflect changes in our practices or legal requirements.
The latest version will always be available on this page, and the “Last updated” date will be revised accordingly.
Contact Us
If you have any questions about this Privacy Policy or wish to exercise your rights, please contact:
Email: hej@aurasweden.co
